Archive for October, 2008

Increase Sales with Small Numbers

Friday, October 31st, 2008

Did you know that you could actually increase your sales by implementing a simple concept called “Small Numbers”? In fact, if your not using the “Small Numbers” concept your probably missing out on a gold mine of targeted prospects.

In the early days, many people lived by the “Big Numbers” concept. It didn’t matter what type of product or service you were offering, the concept was to cast out the nets, and see how many people you could drag in.

There were some successes with this practice; however, the successes were relatively short lived and ineffective. Internet marketing has since grown up and those making money have had to learn more effective ways of targeting their markets and getting the word out to those who are truly interested in what they have to offer.

Casting out the nets just doesn’t work anymore.

Today, it’s more important than ever to understand how the Internet works. The Internet is based on keywords. You can literally find anything you could want by simply typing in a few keywords and seeing what results the search engines provide. Your results will differ depending on how targeted your search keywords are.

For example, if you’re looking for a used widget, then you need to search for a “used widget”. Better yet, target your search even closer by typing, “used blue widget”. Your search will be much more accurate and much more relevant to what you are looking for.

How does this apply to the concept of “Small Numbers”?

Simple, by targeting niche markets, you’re no longer wasting time and money casting out the nets to the masses. You’re targeting the people who are looking for what you have to offer.

When you are placing your offer in front of your targeted niche markets, your sales conversion ratios will increase dramatically. This results in a much more profitable business in the long run.

The concept of “Small Numbers” is not difficult to understand, and it can be easily applied to Pay Per Click advertising, Search Engine Marketing, Article writing, and even Press Releases. You simply need to do a little research and locate as many related niche markets that apply to your business. Apply your marketing to these niches and track everything you do. Your results will speak loud and clear as you begin to increase sales and reduce expenses, making your business efficient and profitable.

Troy Berlin - EzineArticles Expert Author

Troy Berlin has been involved in small business, and home-based business operations for more than 15 years. and is currently active in home business consulting, training, and coaching. Anyone can achieve success in there own business by applying a simple, effective, and proven system. The Secret is finally revealed in a Complimentary 22 minute consultation! Learn More – http://www.MentorMindset.com

How To Hot Wire Your Cold Calls

Friday, October 31st, 2008

Is the glass half full or half empty? It depends, of course, on how you choose to look at it. Most people take a “half-empty,” or negative, view of making cold calls. They see cold-calling as the process of getting rejected over and over again, and once in a while getting an appointment that leads to a sale

But, there’s another way to cold-call. You can get better results from cold call selling, by first, narrowing your target market, and then trying to find out as much as you can about your prospects before you make a direct sales pitch.

Most companies and salespeople define their target market as “all companies that purchase our product or service.” Some might narrow it down to the local region. But this type of all-encompassing targeting is self-defeating, because not all companies that purchase your product or service are equally valuable as customers. Instead of trying to call on all companies, you should focus on the companies who are most likely to maximize the return on your calls.

Once you’ve narrowed down your target market don’t go in absolutely cold. Warm the sales wires in advance by learning as much as you can about your prospects. Doing this helps in any kind of selling, especially “big ticket” goods and services such as industrial equipment and life insurance.

The more you know about a prospect beforehand, including the correct pronunciation of his or her name, the better your chances of approaching that person in an engaging way and coming away with an order.

The two most important things to find out about a prospect before making a cold call are: What are the prospect’s greatest product or service needs and how can you fill them? Who will make the buying decision, the person you will be talking with or someone else?

When you have the answers to these questions you, or your sales reps, can start positioning for a successful sale. You can also try to get some additional information, like finding out when the company’s key purchasing executive will be the most open to taking calls from salespeople.

There are a number of ways to gather the information you need prior to a sales call. For example, if you’re planning to call on a large or medium size business you can put a call to the switchboard and ask who makes the company’s buying decisions. You can cultivate friendships with the company’s sales reps. You can talk to vendors and suppliers about the company. You can also learn about the company by simply requesting a copy of their brochure.

If the prospect is an individual or a small business owner, you can often establish their buying interest in advance of the cold-call by reading different sections of the newspaper. For example, you can find out if someone in their family has recently gotten married, just retired, recently been promoted, or has just purchased a new home.

Some of my clients have actually hired a person part-time, just to read and clip newspaper articles and search the Internet for information that could help them zero in on a sales prospects, and have gotten great results.

If you or your sales reps are having a difficult time getting a first appointment with a prospect you could send or drop-off in person a free report containing valuable information. For example, the report could be titled, “How To Cut Your Purchasing Costs By An Immediate 20%.”

Tell them your report summarizes the best ways to reduce purchasing costs in their market. Or let the report be something of broader interest, like a collection of pointers on how to get more productivity from their staff.

Whatever the subject of your free report, make it hard for a smart business person to resist reading it. Then, give your prospect enough time to read and digest the information in the report and then call the prospect to see how he or she liked the report. Ask your prospect if he or she would like to meet with you and hear more of your ideas on cost-cutting.

Very often, this technique will get you in for at least the first interview. So first, narrow down your target market. Then, use a two-step approach with a free report or some other gift to generate sales leads, then do the follow-up calls, and convert the leads you get into sales.

With cold-calling, your income is related to your effort. This gives you not only freedom, but also responsibility. Cold calling rewards extra-effort, but it also punishes lack of effort. According to the Bible, “for whatsoever a man soweth, that shall he also reap.” Nowhere is this more true than with cold calling.

Copyright©2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide

Joe Love - EzineArticles Expert Author

Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. He is the founder and CEO of JLM & Associates, a consulting and training organization, specializing in personal and business development. Through his seminars and lectures, Joe Love addresses thousands of men and women each year, including the executives and staffs of many of America’s largest corporations, on the subjects of leadership, self-esteem, goals, achievement, and success psychology.

Reach Joe at: joe@jlmandassociates.com

Read more articles and newsletters at: http://www.jlmandassociates.com

The 7-Roles of Highly Competent Salespeople: Role #7 – The Value-Driven Guardian

Thursday, October 30th, 2008

A “role” is defined as the characteristic and expected social behavior of an individual. We all play many roles in life, such as parent or salesperson, and it is not difficult to see how this sense of the word role is related to its meaning in theater, where a “role” was played by a character.

All of these factors have a significant negative impact on self esteem, professional self image and consequently resilience in the face of adversity. In short, without a clear definition of the roles you are to play, the amount of work you are to perform and how these roles intertwine, you may end up like the other thousands of salespeople a year who do not make it in the profession. I will now define professional selling roles and what is generally expected in each.

THE SEVEN ROLES OF HIGHLY COMPETENT SALESPEOPLE ARE:


  1. “The Strategic Planner”
  2. “The Client-Focused Positioner”
  3. “The Persuasive Communicator”
  4. “The Focused Catalyst”
  5. “The Concerted Facilitator”
  6. “The Effective Manager”
  7. “The Value-Driven Guardian”

These roles are created by understanding the phases of building customer satisfaction and loyalty (as outlined by the United Professional Sales Association). Their model focuses on the entire transaction experience of a buyer, from initial needs identification, through decision-making, selection, and purchasing. More importantly, this transaction experience continues past the purchase into implementation — and beyond into measuring the quality and return-on-investment of the solution.

In this article, I will explain the seventh role in greater detail (please see my other articles for in depth explanations of the other roles.)

Primary Focus of This Role:

The primary focus of this role is to build relationships internally and externally. To accomplish this, you will have to build customer trust.

start here

General Expectations:

You must clearly understand when ethical issues arise and counter them accordingly. You must maintain high standards of conduct and moral judgment. You will be expected to build relationships where people trust you. Trust will be based on your reputation. Trust will come from your customers’ experience with you over time, from knowing that what you say is true and in the best interests of their company. You must work diligently to earn that trust. Since this is the case, this person is relying on you to help him or her achieve their goals. From an ethical perspective, then, the establishment of trust between you and your customer precludes any form of dishonesty, even those seemingly harmless “white lies” used to save face or avoid uncomfortable or embarrassing situations.

You will build your credibility through your performance. To do this, you will have to possess and display a belief in your company, its products and the way it does business. It means having a thorough knowledge of your products and their applications and showing a willingness to learn about your customers and their unique problems and needs. Credibility comes from a track record of successes and an ability to apply the lessons learned. It’s at the heart of true professionalism. Just like trust, credibility will take you time to build and will depend heavily on your professional reputation.

You will be expected to “protect” and “expand” in three primary areas (yourself, your company, and your accounts):

Protect Yourself
Ethical code of conduct (the only global ethical code for salespeople is regulated by the United Professional Sales Association). While it is not practical or possible to establish written ethical requirements that apply to all situations and circumstances, you should internalize a code of conduct based on your values. You should understand that the objectives as well as the fundamental principles of an Ethical Code (such as the United Professional Sales Association Ethical Code) are of a general nature. You should not use the ethical code to solve a ethical problems in a specific cases where you should seek legal counsel. You should consider the principles set out in the Ethical Code as the basic principles you should follow when performing your work.

You should understand that buyers and fellow team mates are human beings with many different roles. Individuals may have a role as a buyer, a coach, a parent, a father/mother, a husband/wife, a leader, a follower, a church leader, a student, and a volunteer. Each of these roles is fighting for attention within a buyer at different times. In today’s world, you must also be able to understand the global implications of “selling.” In this environment, you must weigh the cultural, gender, and international ramifications of conducting business because Value judgments and laws vary widely across genders, cultures and countries.

You should also identify the personal social support you need to maintain a happy and healthy lifestyle. You must always guard against a detrimental outlook or attitude with yourself and others. You must ensure you have taken adequate inventory of your personal values and how they relate to your selling strengths and weaknesses so you won’t put yourself into any awkward situations.

You must never defame another business by making unfair or untrue statements to customers about a competitor, its product, its financial condition, its business practices, or its salespeople. You must never seek reciprocity or other special relationship where two companies agree to buy products from each other and you must avoid “tying agreements” where a buyer is required to purchase one product in order to get another product. You must guard against conspiracy (an agreement between competitors before customers are contacted) as well as collusion (competitors working together while the customer is making a purchase decision).

Protect Your Company

In this role, you must have a savvy legal Understanding of the applicable laws and regulations that apply. You must ensure your company is never accused of trying to get a customer to break a contract with a competitor, tampering with a competitor’s product, confusing a competitor’s market research by buying merchandise from stores, or giving unjustified special prices, discounts, or services to some customers and not to others (price discrimination).

You should also guarding against “bad” business, where the client relationship would be detrimental to the firm (such as selling something that cannot be delivered). You should properly and professionally represent the brand name and reputation of your firm. You should also ensure you protect the firm’s intellectual property by properly managing your communications and physical assets.

Protect Your Accounts

You should work diligently to Keep the accounts you have because it is much more expensive and time consuming to find a new client. You should build relationships through trust and credibility to ensure that you do not lose clients to the competition without a fair chance to provide a counter-recommendation.

You must ensure that all specific statements about your product’s performance are accurate and not misleading. You must ensure that all specific positive statements about performance can be supported by evidence. You should also remind customers to pay attention to warnings and operating instructions as well as caution customers on how the product should be used if they are contemplating using product applications inappropriately. You should ascertain a new customer’s experience and knowledge and make recommendations to ensure they attain the expected outcome.

Expand Yourself
You should continuously improve yourself and your clients through learning, reading new books, staying on top of new trends, and generally increasing your knowledge of business, the buyer, your solution, and yourself. You should seek to maintain an unbiased view of the current state. You should watch for a bias against change. You should expand yourself in relation to what you were before, what you are now and what you want to become.

Expand Your Company
You should strive to capture the key information that your leadership team might need to proactively respond to issues before they become crises. If appropriate, you should offer constructive criticism of policies and procedures that could be detrimental to the Guardian Role. You should seek to offer new ideas regarding efficiency, positioning, processes, reporting, and team-building. You should offer feedback from your customers to your organization about new product ideas. You should volunteer and “give back” to the profession of selling such as Volunteering in the community or with a trade association of sales people.

Expand Your Accounts

You should find creative strategies for expanding your relationships with current account (i.e. offering a greater quantity for a slightly higher price). You should find ways to promote “add-on” items (i.e. such as promoting accessories for electrical goods, such as batteries, tapes and carry-cases). You may want to offer related products or a premium product. Besides expanding the business relationship, you may want to expand the customer’s knowledge by providing them important information from 3rd party sources (i.e. newspapers and magazines).

Required Traits of This Role:

Empathy is defined as the ability of the salesperson to relate to customers effectively. An example of empathy is where a salesperson making a lot of money is selling insurance to less fortunate individuals. If the salesperson understands that the customer can only afford the bare necessities, he is more likely to make the sale by not pressuring the customer into buying something the customer cannot afford. In other words, being able to understand the customer’s financial situation. Empathy is the guidance mechanism that allows the salesperson to follow the prospect through evasions and objections until the prospect’s real needs are targeted and the sale is closed

————————— ABOUT BRIAN LAMBERT —————————

Brian Lambert - EzineArticles Expert Author

Brian is the Chairman and Founder of the the United Professional Sales Association (UPSA). UPSA is a non-profit organization headquartered in Washington DC that has addressed the concerns and challenges of individual sales professionals. Brian has authored the world’s first universal selling standards and open-source selling framework for free distribution. This ‘Compendium of Professional Selling’ containing the commonly accepted and universally functional knowledge that all sales professionals possess. The open-source selling standards have been downloaded in 16 countries by over 300 people. Over 30 people have made contributions.

Because UPSA is not owned by one person or any company, it is a member organization and guardian of the global standard of entry into the sales profession.

Find out about the membership organization and understand the processes and framework of professional selling at the UPSA Website at http://www.upsa-intl.org.

Find out more about Brian at: http://ezinearticles.com/?expert_bio=Brian_Lambert

Or at http://www.brianlambert.biz

Why Iosep from Taiwan Goes to Chamonix Mont Blanc France

Wednesday, October 29th, 2008

Chamonix village is a prestigious alpine town with the famous Mont Blanc as well as tumbling glaciers. Everyone like to go skiing or sometimes wandering around. I normally get a flight from Eagle Grove and stay at a Chamonix luxury chalet during my break.

I used to went to TownePlace Suites by Marriott Mobile however it rarely met the standards of its its advert: This all-suite property is located approximately eight miles from downtown Mobile and from Mobile Regional Airport. Local attractions include Hank Aaron Stadium, Mobile Civic Center, Fort Conde, and Bellingrath Gardens.Hotel amenities include 24-hour front desk, laundry/valet service, concierge, fax/photocopy service, dinner delivery service from local restaurants, safe deposit box, and complimentary onsite parking. Guests may also enjoy the outdoor pool.Guest rooms feature dual-line telephones, voicemail, dataports, high-speed Internet access, cable TVs, in-room movies, irons, ironing boards, hairdryers, coffeemakers, and fully equipped kitchens.Note: Pet Policy charges a 75.00USD Non Refundable fee with a limit of 3 pets.

In comparison in Chamonix Haute Savoie the catered chalet is invariably fine. As well dining out in our groups preferred hotel restaurant, Back Forty Steakhouse, eating chicken cordon bleu casserole is a treat. Chamonix Mont Blanc France is a large enough town to insure that there is lots for the tourist to do. With a museum and a shopping arcade of designer boutiques, Chamonix provides a mix of climbing, French charm and shopping which not many French ski resorts can beat.

Finding a Used Mannequin

Tuesday, October 28th, 2008

Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see the purpose in buying new mannequins when used ones work just as well. While some used mannequins may have slight damage or need to be repainted, most of them look as good as new. Many places offer used mannequins for rent as well.

Buying a used mannequin can be a perfect solution for a store working with a budget. A used mannequin can cost hundreds of dollars less than a new one. Most used mannequins are in like new condition, with only minor problems. There are a wide variety of used mannequins available, including males, females, and children. Some used mannequins can even be posed, so they are not stuck in one position. Some people may be concerned that used mannequins will look too dated or have haircuts that are out of style. This is not much of a concern because used mannequins usually do not look much different than newer models. Any differences can be ignored or easily fixed. Used mannequins can be repainted or refurbished if they need to be updated.

Stores that only need a mannequin for a limited amount of time should consider renting a used mannequin. Most websites or stores that sell used mannequins have a wide selection of rental mannequins as well. Rental mannequins are reused over and over again, so the rental companies have a good incentive to constantly update and refurbish the mannequins so customers will continue to rent them.

Buying or renting a used mannequin is the perfect solution for stores operating on a budget. Most used mannequins look as good as new and can have the same stylish look of a new mannequin. Renting a mannequin is a great idea for stores that only need a mannequin temporarily.

Mannequins Info provides detailed information about display, female, and child mannequins, and advice on where to buy mannequins for sale, plus used and wholesale mannequins, and more. Mannequins Info is the sister site of Store Fixtures Web.

Manhattan the City that Never Sleeps

Monday, October 27th, 2008

Manhattan represents the focal point of New York City and has become tantamount with the city as a whole. The Island itself is home to Grand Central Station, as well as a number of artistic and cultural hubs. The Island of Manhattan can be roughly separated into Downtown, Midtown and Uptown areas, each of which contain a number of first-class points of interest.

Positioned to the south of 14th Street, Downtown Manhattan is the home of the Financial District which runs along Wall Street, including the rebuilt World Trade Center and Battery Park, from which you can get to the Statue of Liberty by boat. Quite a few popular cultural areas downtown, including Greenwich Village Tribeca and Soho feature old architecture, cool food and plenty of shopping. Another admired target downtown is Manhattan, which runs along Canal Street.

Midtown area of New York is found between 14th Street and Central Park, and the location of a major artistic scene. The center|core|axis|hub|heart} of arts life in the metropolis is the Theater District which contains Broadway, Times Square and Hell’s Kitchen, as well as the Madame Tussaud’s. Midtown is a opportune location for business travelers to stay as there are several hotels in the district. Other well liked sections comprise Gramercy Flat Iron, a hip residential district, as well as the fashion hub Chelsea District.

Dominated by Central Park, Upper Manhattan contains the Belvedere Castle in Central Park, the Solomon R. Guggenheim Museum and several museums throughout the Upper East and West side. In addition, the district is thesetting of Columbia University in Morningside Heights, the significant Harlem neighborhood and Washington Heights.

Every of Manhattan’s distinctive sections hold their own sense of history, as well as popular points of interest from world-class arts to food. A visit to New York is not complete without a extensive tour of Manhattan’s finest spots. There is a good reason that the island has come to classify the public face of the city. Manhattan is one of the world’s foremost cultural capitals and continues to lead the way in commercial and cultural trends.

Diversification

Monday, October 27th, 2008

Many people in business on the Internet try to market only one product. If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one product or service, the others usually pick up the slack.

If you have a web site, and if you are trying to do business on the Internet, this is a must. You can feature your diverse offerings there. Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service. When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in the first place.

But here is the real thing that everyone who has a web site must realize. You seldom make a sale on the first visit someone makes, and there must be a reason for them to come back. There are a number of ways to get repeat visitors. Contests have always been a big draw, and this can take several forms. Most people can’t afford to give away “high ticket” items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.

Sticky Web Sites are a hot button these days. So what is a “sticky” web site. I guess an acceptable definition is one that gets the people to “stick around” because there is good content there. There is no real criteria for good content as that depends on the focus of your site. The bottom line is that if people like what they see they will return.

If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content. Your web site must also be recognizable as far as its name is concerned. Meaningful names today however, are not easy to acquire. As Dr. Kevin Nunley reported, “A recent survey showed that of the 25,000 words we commonly use in the English language, more than 93 percent are already registered as domain names.”

This means we have to be a bit creative when registering your URL. Forget about the long names that have no relation to an actual company. I’m reminded of the following joke:

“Jack loved going to the Web, and decided to have his own web site. His URL was “MickeyGoofyPlutoMinnie.com” and I asked why it was so long.

“Because,” Jack explained, “they say it has to have at least four characters.”

While this is a bit extreme, you get the point.

Some special characters such as a dash are permitted and so are numbers. We recently registered “http://www.1-webwiz.com” and “http:www.1-bizwiz.com“. While not the most creative names, they are easy to remember. As an added bonus, we have different servers for these addresses so that in the event one is down, or has a long term problem, it is an easy matter to switch.

All of these are tools at your disposal to sell your product or service. Not only should your offerings be diverse, but so should your method of delivery.

Diversification is important in any business, but in one as “fickle” as the Internet, it is a must.

Unearth Lifestyle Coaching to Get Eye-opening Results

Monday, October 27th, 2008

Personal coaching is a therapy that has become very familiar over the last eight years. The term life coaching first became popular in the United States where, together with Neuro Linguistic Programming, it became part of a redesigned fantastic wave of really proactive therapy techniques. Change your life today with Life Coaching.

In many ways both Lifestyle Coaching and NLP are a reaction against certain aspects of the human-centred therapy movement, in particular Humanistic Counselling. A criticism of the human-centred therapy approach is that it is exceedingly reactive and not really proactive. Although all that works marvellous with some customers, with other folk long periods of impasse or low return for time and effort occur. Life coaching and Neuro Linguistic Programming are both humanistic therapy in stance, spending time on improving a person?s happiness rather than delving into the minefields of childhood, like traditional therapy. Their emphasis is, however, deliberately proactive and their to resolve your problems.

Lifestyle coaching is not about preaching to the coaching customer what to do. This is a common misconception. Some coaches are somewhat successful in their business careers and then make the change to success coaching, thinking that they will only be required to divulge their pearls of eye-opening success and wisdom with the customer. Sharing pearls of wisdom is more like mentoring a person in a specific environment. Performance coaching is instead about life as a holistic view.

OH NO! I CAN’T SELL!

Monday, October 27th, 2008

What’s that you say? You can’t sell?

Oh, you must be right, although you are selling me right now!

A good friend of mine once said to me, “Life is sales.”

What a profound statement! Think about it! Life IS sales. We sell all day, every day.

We just don’t realize or acknowledge the fact that we are selling.

Why is that? I believe it is because we have adopted some misguided beliefs regarding selling.

The interesting thing to keep in mind is that of higher income earners around the world, a large percentage come from the world of sales. Many from direct selling!

When you think about sales, what comes to mind?

Chances are, it’s the pushy, arrogant, over-zealous, quick-to-the-close type that you’ve done business with in the past.

But, is that truly what Sales is about?

I don’t think so.

True sales is about sharing information. It’s about finding out what the other person needs and then meeting that need.

It’s about creating a win-win situation for everyone.

When was the last time you told someone about a great movie, referred a family physician or lavished praise and recommendations on the new restaurant in town?

This is sales in its purest form!

You perceive a product or service that could possibly meet the need of someone else. (A great place to eat or entertaining movie, etc.)

You share the information with someone else, in an effort to meet a need they may have.

Your friend either accepts or rejects the suggestion and you both move on about your business.

If your friend likes the suggestion and acts on it, you feel a sense of satisfaction.

If your friend does not, you just move on, realizing that there was no interest or need at this time.

Your friend was not rejecting you.

You don’t try to overcome objections, attempting to coerce him/her into “buying” what you are offering.

You are detached from the outcome.

Oh, and either way, you don’t get paid.

Perhaps this is why it’s so easy for you to offer your suggesting.

Now, think about using this same process with a product or service that you offer.

Think of presenting your business idea to a friend, relative or acquaintance in the same way.

Just share the information!

See if there is a need to be met by what you are offering.

Don’t try to sell or overcome objections.

Just listen and offer information.

If your friend acts on that information and buys your product or service, GREAT! You have met a need and delivered value.

Oh, and you get paid! That’s okay!

If your friend does not choose to act on the information, that’s okay, too. You can still go on about your business.

You both win in either case.

You aren’t selling! You are sharing!

And, over time, using this strategy, you will move up into the ranks of the higher income earners around the world!

So, what’s that you say about not being able to sell? Good, can you just try sharing?

If you love sales, you’ll love this-It’s simple too!

Thursday, October 23rd, 2008

Three steps to your Personal Transformation:

1)Awareness and Perception 2)Law of Cause and Effect 3)Law of Accumulation

These categories are what you need to understand in order to be in total control of your being!

Most go through life never reaching their potential because they never take control of all their faculties or abilities.

This information is designed to help you gain complete control of your life!

So lets get into it

1)Awareness and perception.

In order to be in complete control of our self, actions, and ultimate success – we must learn to expand our awareness of what is around us.

FACT: there are certain states of mind that enable us to learn more information, retain more information, and be more aware of our environments

This state of mind is open to all of us; however, most people never call it to action.

In other words we just don’t look… The problem with that is if we are not using our resources… we are virtually blind! Or at least vary limited.

Most of us look at the world through a tunnel vision… really blinded to what is all around us.

CAMERA

E.g.: Imagine having a really nice camera…problem is that it is always stuck on the highest zoom! You can see a limited amount very detailed. However, you ignore the majority of what is around you…

Here is what I mean

ACTION: Focus on a point… (Pick a point, any point) stare at it intently. Don’t move. Stare and Focus all of your energy into that point!

That is a great quality that we can focus so intently on one thing – but…

Keep starting at the point… but while staring… try to notice what is to the sides of the point… sides of the room… keep going. All the way and you will realize that you can even see the people sitting right next to you while still focusing on the point!

That is what is called your peripheral vision…

Every leader that I know has the ability to use both their focused vision, as well as their peripheral.

They can be laser focused on a task at hand while simultaneously keeping an open mind to other situations and opportunities…

This is what I mean by awareness…

The first step to taking charge of our lives is to broaden your vision of what is all around you all of the time…

Once we are more AWARE of what is going on, we can then start making progress on expanding our perception! It’s when we do this that our transformation of self begins

Why do we get control of our perception?

We must learn to see all vantage points! All angles, all sides…

You cannot really be in control of your thoughts of you have limited thoughts!

E.g. Lifecycle?

Hit a threshold… what do you do. Some might stay quite… I say find a new lifecycle…. A new challenge and new ideas and compound!

Just a change in perception!

What about your greatest strength!

What is it? It is only strength.

I bet if you thought about it, your greatest strength when taken to an extreme could be your greatest FAULT! E.g. TITANIC!!!! Unsinkable!!!! Got rid of lifeboats… turned up speed!!! What happened?

Most people are inside the box thinkers… even though it’s almost a cliché to say thinking outside the box, most people don’t! Why not. Most don’t change their perceptions

Control of self comes from learning to shift your perceptions to all vantage points!

E.g.: at one point everything strange that happened on this planet was an act of god!

Then Isaac Newton came around and said no – everything happens because of universal laws!

The problem that people run into when trying to shift their perception is that most people think that their perception is reality!

Is it?

Is what you perceive always what is real! MATRIX!

Perception may be your reality…. But there is a difference between reality and actuality?

Once you can understand that what you perceive is only what you think is there and may not be what is actually there! Now you have the foundation to understand the next law!

Cause and effect!

This is a universal force of nature C -> E

You are always on one side of the equation or another!

Either you assume causes for everything you do, or you are the effect!

E.g. my organization won’t listen to me!

What side are you on with that statement? Are you a cause?

No.

What if you decided to be at cause and say that the results that I get from my organization are a direct response from my communication skills and ability to move them into action!

Our communication is always a result of that information we put out, not what is heard on the other side. If our message is not communication clearly, we should strive harder to improve our ability.

Now you are at cause.

It always easier to blame something or someone else with a result that you don’t like.’

But if you do that you are no longer in control. You are not a cause.

Another e.g. how many of you run into “circumstances in life”…. What do you usually do? Most blame others. Many of us may have had that situation just recently, you always have two options:

You can blame the people around you, the weather, the events, the situation or whatever else and see how your circumstances are everybody else’s fault but your own…. basically admitting that you are no longer in control of who you are and what you do!

Or you can choose to be a cause for your present moment! Personally, if a circumstance comes to me, I call it a challenge, and I think this was presented to me for a reason. I look at what other’s use as reasons not to excel, and see them as challenges to test my mental toughness and emotional intelligence to see what I deserve, what reward may be just on the other side of that obstacle!!!

I am a cause! I am in control. I choose to perceive and respond do different things!

You see once you understand that YOU can choose how you perceive things… from what vantage point you want to view…. Then you we realize that you are a cause for everything in your life. You can always be in control.

You see most people never do this…. people are so predictable! When we say something wrong… what do we do? We Blame, Mimic, deny and justify!!!

Most people will do this. You can’t go around changing people. You simply must learn to control yourself.

A unique realization: When you decide to change yourself, you in fact change your environment!

How?

If you take a different viewpoint – you change your perception of reality. Your perception is what you perceive as real. Therefore by changing yourself you change your world!

So don’t ask for your environment to change… That’s in EFFECT

Ask for you to change… now you are a cause!

You are either affecting your environment or your environment is affecting you! Which is it?

The catch is, sometimes you don’t want to be a cause. Sometime it’s easier to blame… to stay inside the matrix!

That is what personal transformation is all about!

Is this too philosophical for you? Well let’s substantiate this argument with empirical science!

If our perception is not actuality… What is? Actuality really lays the 2 million pieces of information that your brain is processing right now!

What?

Science has proven that at any give moment, you are be bombarded by 2 million BITS if information at a time.

Some of them you recognize…. See, smell, feel, hear, taste.

MOST YOU DON’T!

Here is the thing… your human neurology cannot take in and process 2 million bits of information at the same time.

It has been proven that the avg human brain can only take in approximately 134 bits at a time!

That 134 out of the 2 million that are all around you!

All day long. Our subconscious mind deletes, distorts, and generalizes all of these bits until it narrows it down to 134 bits!!

The system that does this is called our RAS… Reticular Activation System…

This component tells our mind what to seek out! It’s our filtering system so we don’t walk around on information overload all the time!

Right now as I am writing to all of you. There are 2 million bits of info all around us. Each of you is picking up your own 134… that is your perception! Each of you right now is seeing a different movie in your mind!

Another example: Look around the room…picture a color (e.g. BLUE). Shut your eyes and focus on BLUE and open your eyes and look around and notice how much BLUE is in the room. all different shades… What? We now programmed our subconscious to pick up that bit!

How about anybody ever buy a new car! You never see them until you buy it, then what happens? Why is it that the cars were never there and the world just copied you! They were not a part of your unconscious mind; therefore, they were just among the other 2 million bits that got sorted out!

Pretty amazing, isn’t it?

So the obvious question is what determines what 134 bits we pick up!

Ever hear of the law of magnetism! We attract what we put out! Here is why that is the case… your mind chooses the 134 bits that harmonize most with your unconscious mind!

In others words. What you perceive, or your so-called reality, is a direct result of what is going on in your own mind!

E.g. you ever notice how 2 people can have the same situation occur and have two completely different responses! They have different bits.

How many of you have those days when you wake up on the wrong side of the bed… and EVERYTHING GOES wrong? Why?

Do you see how this works? That is what I cringe on is when people think negative thoughts! Because you are shifting your perception to attract a negative 134 bits!!!

“If you really new the power of a negative thought, you would never even think about having one!”

Therefore, by understanding that it is scientifically proven that we only pick on 134 out of 2 million bits and that we are only in command of what bits we pick up, then we are perpetually at cause for our reality!!!

So the main question that you have to ask yourself is what 134 bits are you picking up?

What reality are you a CAUSE for creating for yourself!

Your reality as it is today is EXACTLY what you shaped it to be.

So if you are having success and you are happy and content, congratulations, you created that for yourself.

And if you are not successful (in your mind) and want things to change – then you must change! Become more aware… shift your perceptions and be at cause for your reality!

You choose your reality.

So now that we understand cause and effect and how we are truly at cause of everything that happens in our lives.

Lets take one last step…

Not only is this relevant for what we filer and how we perceive things, it is also tied into what actions we initiate and the results that they get!

Who here before this event, believed in Karma… or have heard the statement that “everything happens for a reason!”

What is this case?

Same philosophy here: for every cause that you initiate – other people are going to react or create an effect!

This philosophy has been around forever… its part of the universal law!

Do unto others, as you would have others do unto you!

What goes around comes around.

What you put out is what you get back.

All of these are quotes around the law of accumulation…

Once you decide to become a cause for everything in your life… you have to be careful with what you put out there!

Again, that’s why this is a step in your personal transformation!

If you stop and consider all of your action and ask what could the effect of that action be… then you should live a long a prosperous life!

If you put your actions with integrity, honesty, good heartedness, and if you are responsible, disciplined, and focused, if you are committed, persistent, and congruent… then all of these causes will generate a desired effect!

However, the opposite is also often true. And this is where you have to be careful because being a cause, or being in control in your life allocates you a lot of power and freedom to shape your reality.

With great power, comes great responsibility.

The law of accumulation just states that what you put out will continue to come back.

Therefore, as long as you do the correct things long enough… over and over – you will get your desired result.

You see successful people are not successful by chance! They are successful because they deserve to be. Just as you will deserve to be financially free when you hit that point.

Successful people are successful not because they are extraordinary people, but because they put enough good actions out there that they got there due in return… that’s it!

Do you want to learn to command the law of accumulation in your favor? I hope so!

That is the third phase of personal transformation!

I felt compelled to share this information because how to take control of your life and situation was a thought that was put in my mind years ago.

Also, at that time was the launch of our organization!

I hope that the information that stemmed for me wanting to learn to be in control of my situation can help you in your journey and your personal transformation…

Just expand your awareness, shift your perceptions, and see all vantage points.

Decide to be a cause to everything in your life.

Command the law off accumulation in your favor.

By dong this you are in control!

You will write your own check in your business. You will write your own check in life.

You take the only variable in your business and not only make it good, but decide to make it great!

So next time someone says, “are you going to retire? Are you going to be successful? Are you going to beat the system? What’s your guarantee?

You can stand tall…look them directly in the eye, and without a flinch, without a stutter, say “I have a guarantee… my guarantee is me!”

Ryan Blackport Be FREE: www.ryanblackport.com Meet our TEAM: www.myfuturevision.com 619.206.7926