NBC: National Broadcasting Company
Initially formed by the Radio Corporation of America (RCA) as a division, NBC (National Broadcasting Company) launched officially on November 15, 1926. It is now part of the NBC Universal media company which General Electric bought in 2004. The company, which has 10 stations and about 200 affiliates across the United States and other territories, is also called the Peacock Network because of its stylized peacock logo.
Since 1996, NBC has carried official coverage of the Olympic Games. This year, they again obtained the rights for U.S. broadcasting of the event as well as its digital rights.
On August 07, NBC Universal announced that the network was able to gather at least $1 billion worth of revenues from advertising for the 17-day worldwide event. The amount is enough to make up for the $894 million they spent in buying the rights for 3,600 hours of television and Internet coverage.
The television network shelled out an additional $2 billion for obtaining the right to broadcast the 2010 Vancouver Winter Games as well as the London Summer Games in 2012.
On their website, NBC.com, a number of Beijing Olympics items — like a 2008 Olympics logo tumbler, duffle bag, cap, t-shirt, and pen set — are available for sale.
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