An Introduction to Insurance Lead Sites
Monday, October 26th, 2009In times past, a strong share of an insurance broker’s day was spent on the phone, calling up potential customers. Today, insurance marketing for insurance agents includesbuying targeted leads from insurance sales lead companies. These insurance lead sites offer a simple substitute to cold calling lists and other marketing methods.
Lead companies provide a very good solution for agents looking for more customers. These sites first collect information from users interested in switching insurance providers through their own network of websites. Then, they use the information supplied to pair each lead with localized insurance underwriters.
There are lots of distinct insurance lead sites, each claiming to have the highest quality insurance leads. How do you know which company to pick? You should look for a lead seller that can regularly furnish quality leads with prices that can deliver a good return on invested capital, a fair billing system and refund rules, a way to filter your prospects and that the sales leads are delivered in real time.
Lead Cost is big. A seemingly afforadable insurance lead may not provide excellent users but a more expensive lead might be too costly to make a profit
Some leadgen websites try to make you put down a very large deposit before sending you insurance leads. With so many insurance sales lead websites allowing you to try their service with $100 or some that will invoice you after you receive leads, there is no reason to put up too much cash up front.
Fake sales leads are inescapable. Use a lead service with a good refund policy and you shouldn’t have problems.
Lead filters help repel low quality leads. A lead company should provide filtering options including geographic and lead specific filters. Usually, you will have to pay extra to add filters, as you will receive higher quality customers, but the added cost is commonly worth the added cost.
In summary, when evaluating an insurance sales lead company, you should shop around and try out 2-3 leadgen companies. A couple will be great for auto insurance leads while others might provide better homeowners insurance sales leads. If you buy leads from multiple sources, it will give you an edge against other agents and will keep the volume of your sales leads in check.